On-page Optimization Activities:



·       Initial Site Analysis



·       Competition Analysis



·       Keyword Research




·       Density Analysis and Placement



·       Title & Meta Tags development



·       Site Structure Analysis




·       URL renaming/re-writing



·       Content Development Check



·       Brief Keyword Competition Review



·       H1, H2, H3 Tags




·       Anchor Text



·       Existing Web Content Optimization



·       HTML Validation



·       Creation of XML Sitemap.








Off Page Optimization Activities



·       Directory Submission



·       Article submission



·       Press Release Submission




·       Blog creation, weekly Postings and blog
promotion



·       Content editing & Rewriting



·       Link Exchange




·       Image optimization



·       Press release news syndication



·       Local and regional search engine indexing








Other Activities



·       Google Sitemap Creation & Submission
on Google.



·       Yahoo Sitemap Creation & Submission
on yahoo.




·       Competitor Analysis & Monitoring



·       Google Webmaster Account Setup and
management



·       Google Analytics (Statistics) setup and
management




·       PPC Basics



·       Social Media Marketing which includes
promotion on Facebook, Twitter, Linkedin , Digg, Delicious etc.



·       Online Reputation Management.








Reporting:



·       Monthly Activity Reports



·       Monthly Google Analytics Traffic Details
Reporting



·       Site Study & Suggestions.




·       



The Course Fee for same is 7000 INR.



Course Duration : 14- 15  classes of 2 Hours Each









PPC / SEM Course Details






PPC Course Module Structure:







·       Introduction to Ad Words – Google Adwords



·       Getting Started with Ad Words – How to
set up account etc.




·       Targeting – Search, Contextual or placement



·       Costs and Billing



·       Tracking Ad Performance



·       Optimizing Ad Performance – Optimize
Account & landing page




·       The Ad Words Toolbox – Keyword Tool, Site
Exclusion Tool, Ad Diagnostic Tool Etc.



·       Google Analytics



·       Mobile Ad Creation



·       Managing Client Accounts via My client
center usage of google adwords.




·       Report creation and maintainence.